Case Analysis While analyzing the data for The Body Shop International case, I noticed some trends and have compiled my assumptions for the next three years.
Unfortunately, the damage had already been done. There is very stiff competition in the cosmetic market with a new brand launching itself every day. Alliance Boots GmbH 2. There is very little advertising of its products 2. It quickly became a mass-market line franchised to every suburban shopping mall and street corner.
The growth expansion of the firm was too rapid and sales, margin and stock prices began to decline as a result. Very good supplier network. Fierce competition in the cosmetic market with a new brand launching itself every day.
Slower distribution due to Chemical legislation 5. Strong Customer Community Weaknesses 1. Well-designed store layout and ambience creates customer attraction 4. Eight Categories of beauty products with more than products3.
Inmany attempts to strategize the company were employed by Body shop analysis Anita Roddick and Patrick Gourney. The number of online buyers are increasing and hence it can use its website portal for sale and free delivery that will increase its market share Threats 1.
Revenues continued to growth; however, pre-tax profits still declined in the years that followed. So legislations or some problems in trade with supplier countries can heavily impact its operations 2.
New Legislation banning animal test products may rising competition by marketing this policy Opportunity 1. Re-designed store layout, not only ambience creates customer attraction, but also story selling to enhance emotional connection.
This decrease in market share led to poor decision making by the owner. Unstable supply of ingredients and materials 6. Has a high brand value and is viewed as a socially responsible company because of its engagement in many philanthropic activities 5.
The increase supply of a wide range of products for men promote sales increase by satisfying demand on this particular niche market. These figures are based on the per Sources raw materials through Community trade fairs. The products use some exquisite raw materials from all across the world.
Slow service for the customers due to crowded shopping center location, in combination with the fact of inadequate personnel 4. Anita Roddick, the founder of The Body Shop had no financial experience and thought that all she needed to do was expand her business and the financing would take shape as she developed her business.
So legislations or some problems in trade with supplier countries can heavily impact its operations Competition 1. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Number of retail outlets limited which impacts sales volumes Opportunities 1.
There is very little advertising of its products2. The number of online buyers are increasing and hence it can use its website portal for sale and free delivery that will increase its market share3.
InGourney attempted to reinvent the company and employed several strategies that continued to fail by suggesting increased investment is stores, and attempted to achieve operation efficiencies by reducing product and inventory costs. Due to franchisee system little control by the proprietors 3.
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Body Shop- Case Study Analysis Executive Summary The Body Shop is in the business since At that time, it was just a concept by the Anita Roddick which clicked and made her a millionaire.
The concept was supported by the tag of natural resources and it has helped the company is placing the brand positioning at the right place.
The context will analysis the external environment and the internal environment of the Body shop in Hull, and based on these information to do the SWOT analysis to evaluate the current market and try to build reasonable marketing objectives which are benefits for the development of the their market share.
Assenmacher, KThe Body shop – An Analysis of the Company ́s Actions towards Sustainability, GRIN Verlag, London. Berndit, A & Brink, ACustomer Relationship Management and Customer Service, Juta and Company Ltd, New Jersey.
On March 17,The Body Shop released an official public statement that The Body Shop has been sold to L’Oreal at $ Billion US dollars. Although both companies have different marketing ethics, The Body Shop was entitled to its remain its own personal company identity.
SWOT Analysis of Body Shop’s retail outlet in Canada Water Executive summary Body Shop International (Body Shop) is a multinational company which .Download